Marketing is one of the most important and often overlooked tools in a cleaning professionals arsenal. Unfortunately, showing up and doing a good job only gets you so far in 2025. The good news is, you don’t need to be a marketing genius to implement some basic strategies that will put your cleaning business in the top 1%.

So let’s get started!

1: Showing Up Online, Locally, and On the Job

People can’t book what they can’t find. You can be the best soft washer in town, but if nobody knows you exist, your phone will stay quiet.

Your visibility strategy needs to work on three fronts: online, locally, and while you’re on the job.

1. Google Business Profile (GMB)

This is where people search when they need a roof cleaned or a house washed. If your profile just sits there with old photos and no activity, Google won’t show it to anyone. You have to keep it alive.

Post once a week. Use the “Add Update” feature to upload a job photo and write a short caption. That post helps you show up higher in your service area. It doesn’t need to be fancy. Just keep it real.

Include:

• before and afters
• your truck
• equipment in use
• close-ups of results

Ask every customer for a review after the job. Text or email them your review link while you’re still top of mind (Learn more HERE). Then reply to every review, even if it’s just “Thanks so much.” Google tracks activity and rewards it.

Keep your contact info, service areas, and list of services up to date. List each one clearly: roof cleaning, house washing, driveway cleaning, and so on. Turn on messaging if available so customers can reach you directly.

If you haven’t set up your GMB yet, you can learn how to do it HERE.

2. Facebook Business Page

Homeowners often check Facebook before they hire someone. If your page looks dead or half-filled, you’ll lose the job. You don’t need to post every day, but you do need to keep it active.

Post once or twice a week and focus on:

• before and after photos
• short videos from job sites
• quick updates like “Finished up a house wash in [City] today. Call or text for a quote.”

Use Facebook Stories too. Snap a photo during a job and post it as a Story to stay visible without making a full post.

Pin a post to the top of your page. This should include:

• what you do
• the areas you serve
• how to reach you
• any specials or seasonal offers

Reply quickly to messages and comments. Facebook shows your average response time, and people will judge you by it.

3. Instagram and TikTok

These platforms aren’t required, but they help. Some homeowners spend more time on TikTok and Instagram than on Facebook. You only need to post once a week.

Use short videos:

• dirty to clean clips
• time-lapse soft washes
• foam running down a roof

Add your phone number in your bio and tag your city in the caption or hashtags. Use local hashtags like #HouseWash[City] or #RoofCleaning[City] so the right people find you.

No worries, you don’t need to be an influencer, just let the grime disappear and let your content do the talking!

4. Yard Signs

Yard signs still work. After each job, ask the customer if you can leave one in their yard for a few days. Keep the design simple.

Include:

• your phone number in large print
• one or two services like “House and Roof Washing”
• your business name or website

In busy neighborhoods, yard signs can bring in two or three calls without any extra effort.

If you have door hangers or flyers, leave a few at nearby houses before you leave. Offering a “neighbor discount” helps you book jobs faster.

5. On-the-Job Marketing

Every time you show up to a job, you’re representing your business. Neighbors are watching. People walk by. Some might come over and ask what you’re doing. You – and your team – need to be able to represent your business and market your services at the drop of a hat.

Look professional:

• wear a clean shirt with your business name
• park your truck so the logo faces the street
• keep your work area neat
• use cones or signs if you have them

After the job, leave something behind. A thank-you card, a magnet, or even a follow-up text the next day asking how everything looks – make sure to include a review link to your Google business page! Those little touches get remembered.

Marketing Without Ads (Cost-Effective Alternatives)

You don’t need to run ads to get work. There are a bunch of easy ways to get your name out there without spending anything, as long as you stick with them.

Check out our marketing playlist for soft washing and pressure washing pros on YouTube HERE.

Ask for Referrals: After a job, just ask. Most customers know someone else who needs your services. Say something like, “Hey, if any of your neighbors or friends need this too, send them my way.” You’d be surprised how often that works.

Leave Flyers Around the Job: Keep a stack of door hangers in your truck. Before you leave, drop a few on nearby houses. Focus on the ones that look like they could use it. People are more likely to trust you when they just saw you working down the street.

Be Active in Local Facebook Groups: Join the community groups in your area. When someone asks for a recommendation, be the person who helps. Don’t be salesy. Just comment like a real person and let them check out your page if they’re interested.

Trade Leads with Other Local Businesses: Know a lawn guy? A pool cleaner? A painter? If they don’t do what you do, offer to send each other leads. You both win, and you’re not fighting for the same jobs.

Follow Up with Past Customers: Text or call them a few months after the job. Just say, “Hey, hope everything’s still looking good. Let me know if you ever need a touch-up.” That little nudge can turn into another job easily.

Tip: Keep a simple list of your past customers. Name, number, what you cleaned, and when. Doesn’t have to be fancy. It’s one of the easiest ways to get repeat work without doing anything new.

Conclusion: Marketing Principle 101

If there’s one rule to follow, it’s this: don’t try to sound like a marketer. Just be clear, be real, and make it easy for people to say yes.

Most people overthink marketing. They make fancy graphics, stress about logos, or post once, then disappear for weeks.

But good marketing is boring. It’s showing up again and again with your real work, your real voice, and a simple message: “Here’s what we did. Here’s how to reach us.”

If your neighbor can understand it and your grandma could book it, you’re doing it right.